Pakistan Ecommerce Report 2025 — Market, Payments & Compliance

Market context

Pakistan is a mobile-first market: a large share of internet access happens on smartphones, and Urdu/RTL support is essential for mass adoption. Online selling spans grocery, restaurants, pharmacies, fashion, and electronics — mostly served by small and medium businesses rather than large enterprises.

Payment methods

• Cash on Delivery (COD) remains the most trusted payment method for Pakistani online buyers.
• Mobile wallets — JazzCash and Easypaisa — are widely used for instant transfers and QR payments.
• Debit/credit cards and bank transfers are growing but still a minority of transactions online.

Compliance map

• SECP — company registration for formal businesses.
• FBR — sales tax / POS invoicing for registered sellers.
• DRAP — drug sale license + prescription controls for pharmacies.
• Punjab Food Authority (PFA) — hygiene licensing for food and bakeries.

Regional focus: Sargodha & Punjab

HypeUp is built in Sargodha, Punjab. Local sellers benefit from Urdu/RTL, PKR pricing, and support that understands provincial regulations — important for food, pharmacy, and retail compliance across Punjab.

Methodology

This index compiles publicly available context from the Pakistan Telecommunication Authority (PTA), State Bank of Pakistan (SBP), Pakistan Bureau of Statistics (PBS), SECP, FBR, DRAP, and PFA, combined with directional observations from HypeUp's merchant base. Figures are presented qualitatively to avoid misleading precision; cite the primary authorities for formal research.